Prof. Dr. David Wagner
Professor for International Business & Digital Business & Academic Director of Business Administration at Munich Business School
Associate Director at MUUUH! Group
Head of Research at Association for Community Management (BVCM)
Follow David on LinkedIn | Twitter | Google Scholar | His Website
Mail david.wagner[at]munich-business-school.de
Research Interests
- Strategic Management
- International Business
- Digital Business
- Information Systems
- Digital Strategy, Innovation, Transformation
- Social Media & Online Communities
Prof. Dr. David Wagner: Career Overview
since 04/2022
Professor, Academic Director (DBA) & Vice Dean Research at Munich Business School, Munich, Germany
since 2019
Associate Director at MUUUH! Group, Germany
since 2018
Subject Matter Expert & Senior Advisor, Freelance, Germany
Prof. Dr. David Wagner: Education
McGill University, Montreal, Canada
Visiting Pofessor
European University Viadrina, Frankfurt (Oder) | German Graduate School of Management and Law, Heilbronn, Germany
PhD in Management (Dr. rer. pol.) in the joint doctoral program “Dynamic Capabilities and Relationships”
- Dissertation on "Strategic Management and Online Communities: An Examination in Theory and Practice"
University of Nottingham, UK
Master of Science (MSc) in Management Psychology
Otto-von-Guericke-Universität Magdeburg, Germany
Bachelor of Science (BSc) in Management and Economics
Prof. Dr. David Wagner: In the news
Rentz, I. 2021. Zehn Trends für das Influencer Marketing im Jahr 2021. Horizont. [Link]
Herrmann, L. 2021. Podcaster werden immer wichtigere Influencer. w&v. [Link]
Sponsors. 2021. Studie: Wie ein erfolgreicher Einstieg in den Esports-Markt gelingt. [Link]
Robes, J. 2020. Machen MOOCs Karriere? Weiterbildungsblog. [Link]
Laub, T. 2019. BVCM-Studie 2018. Social Hub Magazin, 9: 62-65. [Magazin, Blog Post]
Bolognesi, P. 2018. Wie unterscheiden sich Community Manager und Social Media Manager? Basic Thinking. [Link]
Fuhrmann, K. 2017. Mach‘s Dir selbst, sonst hilft Dir keiner. Service in Deutschland. hr2, Der Tag. [Interview]
Zunke, K. 2017. Im Bann des Duopols. acquisa, 2: 86-93.
Arweiler, S. 2016. “Man hätte es nicht besser machen können.” hochschulenhoch3.
Czycholl, H. 2016. Das sind die Krisenmanager der Zukunft. WELT, December 25. [Link]
personal manager. 2016. Social Media und Community Management: Studie untersucht erstmals Status der Berufsgruppe. 2: 39. [Link]
Trappe, T. 2016. Für Social Media sind nicht nur die PR- und Marketingabteilung allein zuständig. pressesprecher, 5: 24-26. [Link]
Gerlitz, L. 2015. Das verdienen Deutschlands Community-Manager. w&v.
Schmidt, E.-M. 2015. Was Social Media Manager verdienen und wie sie arbeiten. Horizont. [Link]