since 2016
Research Assistant at the Chair of Marketing, European University Viadrina Frankfurt (Oder) ,Germany
Funded by German Research Foundation (DFG)

07/2018 – 03/2020
Postdoctoral Researcher in the joint Doctoral Program in Dynamic Capabilities and Relationships (DCR) at the European University Viadrina Frankfurt (Oder) and the German Graduate School of Management and Law, Heilbronn, Germany

2013 – 2016
PhD Candidate, and Research and Teaching Assistant at the Junior professorship in Marketing at the European University Viadrina Frankfurt (Oder), Germany

• Degree: Doctor of Economic Sciences (Dr. rer. pol.)

2009– 2012
Master studies in International Business Administration at the University College Lessius Antwerp, Belgium

• 2018 GSERM Summer School in Empirical Research Methods in Medellín (Colombia): Experimental Methods for Behavioral Science

• 2017 ICPSR Summer Program in Quantitative Methods of Social Research, Ann Arbor (USA): “Time Series Analysis” and “Longitudinal Analysis”

• 2015 GSERM Summer School in Empirical Research Methods, St. Gallen (Switzerland): “Data Mining”

• 2014 ICPSR Summer Program in Quantitative Methods of Social Research, Ann Arbor (USA): “Simultaneous Equation Models”, “Applied Multilevel Models”, and “Missing Data”

01/2013 - 12/2015
Market Research Consultant at trnd, Munich, Germany

03/2009 – 07/2010
Membership Consultant at HealthCity, Antwerp, Belgium

12/2007– 02/2008
Import-export Activities (internship) at TAS Express, Zaventem, Belgioum

10/2007– 12/2007
Commercial Activities (internship) at Conti7, Antwerp, Belgium

• 2018 ICORIA European Advertising Academy, Valencia (Spain): Eisend, Martin, Farid Tarrahi, Eva Van Reijmersdal, and Sophie Boerman, What Are the Effects of Disclosing Sponsored Content? A Meta-analysis.

• 2018 AAA American Academy of Advertising, New York City (USA): Eisend, Martin and Farid Tarrahi, The Relationship Between Persuasion Knowledge and Advertising Investment: What Drives What?

• 2017 ICORIA European Advertising Academy, Ghent (Belgium): Eisend, Martin, Farid Tarrahi, and Malgorzata Karpinska-Krakowiak, Humor as an Evolutionary Phenomenon – Predicting Its Use and Consequences in Advertising Across Cultures.

• 2016 INFORMS Marketing Science Conference, Shanghai (China): Tarrahi, Farid, Consequences of Price Fairness Perceptions: A Meta-analytic Study.

• 2014 INFORMS Marketing Science Conference, Atlanta (USA): Tarrahi, Farid, Martin Eisend, and Florian Dost, Antecedents and Consequences of Price Fairness Perceptions: A Meta-analytic Study.

• 2013 Forschungstagung Marketing, Berlin (Germany): Tarrahi, Farid, A Meta-analysis of Determinants and Consequences of Price Fairness.

• 2013 INFORMS Marketing Science Conference, Istanbul (Turkey): Simon, Ulrike, Farid Tarrahi, and Florian Dost, Amplified Word-of-mouth Effectiveness and Efficiency in the Marketing Mix.

Journal of Advertising Best Paper Award 2016: “The Effectiveness of Advertising: A Meta-metaanalysis of Advertising Inputs and Outcomes”