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Dr. Lachezar Ivanov

Marketing Consultant | Behavioral Scientist

Follow Lachezar on LinkedIn | ResearchGate | His Website

E-Mail li[at]lachezarivanov.com 

Research Interests

  • (Cross-cultural) Advertising, especially Creativity and Humor
  • Neurophysiological Measures in Advertising
  • Online Marketing
  • Evolutionary Psychology
  • Gender Differences

Dr. Lachezar Ivanov: Career Overview

01/2016 - 03/2017
Student Research Assistant at the Chair of Marketing at European University Viadrina, Frankfurt (Oder), Germany

07/2015 - 09/2015
Business Development Intern at audibene GmbH, Berlin (Germany)

10/2013 - 09/2014
Editor and Foreign Correspondent at mibb Medienkompetenz und Innovationsförderung GmbH, Berlin (Germany)

07/2013 - 09/2013 and 02/2013 – 03/2013
Marketing Intern in Real Estate at Dom za Vas LTD, Pernik (Bulgaria) 

10/2012 - 06/2013
Student Research Assistant at the Chair of International Management at European University Viadrina, Frankfurt (Oder) (Germany)

01/2009 - 09/2011
Independent Web Developer, Sofia (Bulgaria) 

Dr. Lachezar Ivanov: Education

04/2017 - 11/2021
PhD at European University Viadrina / GGS (Dynamic Capabilities and Relationship Program), Frankfurt Oder / Heilbronn, Germany.

10/2014 - 03/2017
Master of Science in International Business Administration (Final Grade of 1.2) at European University Viadrina, Frankfurt (Oder), Germany

09/2013 - 07/2014
Bachelor of Arts in International Business (First Class Honours Degree) at Manchester Metropolitan University, Manchester (United Kingdom)

10/2011 - 09/2014
Bachelor of Science in International Business Administration (Final Grade of 1.3) at European University Viadrina, Frankfurt (Oder), Germany

Dr. Lachezar Ivanov: Awards and Scholarships

04/2017 - 11/2021
PhD Scholarship of the Dieter-Schwarz Foundation

10/2011 - 09/2016
Scholarships from the German Academic Exchange Service (DAAD) and the Ludwig-Heidenhain foundation

10/2013 
Award by the German Academic Exchange Service (DAAD) for outstanding achievements of international students at German universities

Dr. Lachezar Ivanov: Volunteer Work

09/2016 - 09/2021
Student Mentor at Alumniportal Deutschland

06/2016
Organizer of the Founders Meetings 2016 startup conference at European University Viadrina, Frankfurt (Oder), Germany

12/2011 - 11/2021
University Ambassador at European University Viadrina, Frankfurt (Oder), Germany